7-2-1. You read the signal right. You got the meaning wrong.

Seven seconds to read. Two to interpret. One to respond.

Nine people once used everything they knew about body language to read a woman at a lunch table. They read each signal correctly and misread what it meant, and this book starts where they stopped.

An interaction has three moments: the read, what the body and voice are saying; the interpretation, what the signal means in context; and the response, the word or silence that changes what happens next.

What this book teaches

• Read in contextRead each signal in its context: the profile, the relationship and the stakes.
• Know the four profilesThe four DISC profiles and the specific errors each one creates in a reader.
• Tell confirmation from contradictionThe difference between a gesture that confirms and one that contradicts.
• Respond in one moveHow to answer in a single move that keeps the conversation open.