You read the signal right. You got the meaning wrong.

Seven seconds to read. Two to interpret. One to respond.

Nine people once used everything they knew about body language to read a woman at a lunch table. They were right about every signal, and wrong about what it meant. Seeing the signal is the easy half. This book is the other one.

Every interaction has three moments: the read, what the body and voice are actually saying; the interpretation, what the signal means in context; and the response, the one word or silence that changes what happens next.

What this book teaches

• Read in contextStop reading signals in isolation and start reading them in context, given the profile, the relationship, and the stakes.
• Know the four profilesThe four DISC profiles and the specific errors each one creates in a reader.
• Tell confirmation from contradictionThe difference between a gesture that confirms and one that contradicts.
• Respond in one moveHow to respond in a single move that opens rather than closes.